LOS ANGELES, June 5, 2012 /PRNewswire/ — The Women’s Influencers Network (WIN), a new digital network representing high profile female influencers with powerful online voices, launches today. From a mom-focused haven founded by Felicity Huffman, to a site created by Dianna Agron to inspire audiences through all different forms of art, each property within WIN has been authentically crafted by its female creator to build communities around various verticals and participate in new and exciting opportunities with brands that share their objectives.
Founded by Digital Media Management, a company that partners with entertainment talent to help them manage and understand the digital space, WIN was created to present brands and advertisers with a new opportunity to reach a female-focused audience through the power of conversations and content created by some of the industry’s most influential women.
Representing a collection of sites as unique as their founders, WIN is comprised of nine original web properties, including the official sites for women like Nicole Richie, Vanessa Hudgens and Tracee Ellis Ross; as well as HelloGiggles.com, an entertainment destination for smart, independent, and creative women and girls created by Zooey Deschanel, Sophia Rossi and Molly McAleer; Felicity Huffman’s WhatTheFlicka.com, a mecca for moms, sisters and all women; and YouMeandCharlie.com, the go-to destination for anyone interested in the arts and looking to stir their creative juices, created by “Glee” star Dianna Agron. ”I am pleased to be working with each of the women that make up the Women’s Influencer Network,” said Luigi Picarazzi, president of Digital Media Management. ”They have built an incredible and lasting connection with their audiences and are harnessing their collective power to not only create unique and highly engaging branding opportunities, but to make a difference in the world.”
"I am so thrilled to be a part of the Women’s Influencer Network," said Felicity Huffman, creator of WhattheFlicka.com. "Digital Media Management has given me the tools to connect with a female audience online and joining WIN will allow me to extend that reach in a very powerful way."
WIN connects your brand to a diverse and engaged audience of women through the power of our female influencers. Our premium, brand-safe sites hit a wide range of advertising verticals: everything from beauty, fashion, and entertainment to moms and relationships. With over 4 million unique visitors per month and over 20 million collective social media followers, WIN’s substantial reach can be invaluable to brands attempting to target women of all ages online. By harnessing the influence of celebrities like Dianna Agron, Felicity Huffman, and Kate Walsh, your brand gains access to a leading cross-platform media network specifically designed for women. Whatever female audience an advertiser is looking for – WIN reaches them. Vigorous site traffic, fresh video and editorial content, as well as vast social reach, makes WIN an excellent opportunity for brand partners.
About Digital Media Management
Digital Media Management is a full service agency dedicated to helping high-profile individuals manage their brands and identities across all digital platforms. Founded by Luigi Picarazzi, a former Disney employee and personal assistant to several A-List celebrities, they enable their clients to effectively navigate the digital space and exponentially increase their reach and influence.
Sparknotes: By attaching YouMeAndCharlie to WIN, Dianna has entered into an agreement that turns the site into “brand-safe” business with an increase in big name advertising potential. WIN (as I understand it) will work to increase YM&C’s visibility in order to grow the site to make it more attractive for advertisers looking for a specific subgroup of the female audience.